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        <title>Film on Know the Tech</title>
        <link>https://knowthe.tech/categories/film/</link>
        <description>Recent content in Film on Know the Tech</description>
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        <lastBuildDate>Mon, 20 Jul 2026 00:00:00 +0000</lastBuildDate><atom:link href="https://knowthe.tech/categories/film/index.xml" rel="self" type="application/rss+xml" /><item>
        <title>Christopher Nolan&#39;s &#39;The Odyssey&#39; Makes the Case for IMAX — But There Aren&#39;t Enough Screens</title>
        <link>https://knowthe.tech/p/christopher-nolans-the-odyssey-makes-the-case-for-imax-but-there-arent-enough-screens/</link>
        <pubDate>Mon, 20 Jul 2026 00:00:00 +0000</pubDate>
        
        <guid>https://knowthe.tech/p/christopher-nolans-the-odyssey-makes-the-case-for-imax-but-there-arent-enough-screens/</guid>
        <description>&lt;img src="https://knowthe.tech/imgs/odyssey-imax-nolan.jpg" alt="Featured image of post Christopher Nolan&#39;s &#39;The Odyssey&#39; Makes the Case for IMAX — But There Aren&#39;t Enough Screens" /&gt;&lt;p&gt;Christopher Nolan&amp;rsquo;s &lt;em&gt;The Odyssey&lt;/em&gt; — the first feature film ever shot entirely with 70mm film IMAX cameras — is proving that bigger really is better when it comes to the cinematic experience. But there&amp;rsquo;s a catch: almost nobody can actually see it the way Nolan intended.&lt;/p&gt;
&lt;p&gt;The film, which stars Matt Damon as Homer&amp;rsquo;s legendary Greek hero, has drawn rave reviews for its breathtaking scale and immersive visuals. But as &lt;a class=&#34;link&#34; href=&#34;https://www.theverge.com/entertainment/968337/the-odyssey-imax-screenings-christopher-nolan&#34;  target=&#34;_blank&#34; rel=&#34;noopener&#34;
    &gt;The Verge&amp;rsquo;s Charles Pulliam-Moore reports&lt;/a&gt;, the gap between watching it in standard 35mm versus IMAX is so pronounced that it fundamentally changes how the story lands.&lt;/p&gt;
&lt;figure&gt;&lt;img src=&#34;./imgs/odyssey-imax-nolan.jpg&#34;
    alt=&#34;The Valencia IMAX cinema dome, a futuristic architectural landmark&#34;&gt;&lt;figcaption&gt;
      &lt;p&gt;IMAX theaters capable of projecting 70mm film remain rare worldwide, with only about 40 locations capable of showing Nolan&amp;rsquo;s The Odyssey in its full format. (Image: ddzphoto / Pixabay)&lt;/p&gt;
    &lt;/figcaption&gt;
&lt;/figure&gt;

&lt;h2 id=&#34;the-imax-difference&#34;&gt;The IMAX Difference
&lt;/h2&gt;&lt;p&gt;Pulliam-Moore describes seeing the film twice — first in standard 35mm, then in IMAX — and coming away with two radically different experiences. In 35mm, the film is projected in a 2.39:1 widescreen aspect ratio, while standard IMAX screenings offer a 1.90:1 image. True 70mm IMAX, at a towering 1.43:1 ratio, delivers even more.&lt;/p&gt;
&lt;p&gt;The extra vertical real estate isn&amp;rsquo;t just cosmetic. In scenes featuring the Cyclops Polyphemus — played by Bill Irwin in a striking physical performance — the IMAX presentation reveals subtle nuances that are simply cropped out in standard screenings. The Cyclops has to hunch to keep his head from hitting the cave ceiling, a detail that sells the creature&amp;rsquo;s immense scale in a way the 35mm version cannot match.&lt;/p&gt;
&lt;p&gt;Similarly, the sea monster Scylla&amp;rsquo;s attack on Odysseus&amp;rsquo;s men takes on a whole new sense of dread when the full height of Nolan&amp;rsquo;s frame reveals exactly how she&amp;rsquo;s able to snatch victims from the cliffs above before anyone even spots her.&lt;/p&gt;
&lt;h2 id=&#34;a-format-in-short-supply&#34;&gt;A Format in Short Supply
&lt;/h2&gt;&lt;p&gt;The problem is accessibility. There are only about 40 theaters worldwide capable of projecting 70mm IMAX film — roughly 25 of them in the United States. This scarcity means the vast majority of moviegoers will never experience &lt;em&gt;The Odyssey&lt;/em&gt; as its director intended.&lt;/p&gt;
&lt;p&gt;Speaking to &lt;em&gt;Variety&lt;/em&gt;, IMAX CEO Richard Gelfond explained that the company has largely focused on retrofitting old projectors rather than building new ones, as producing new 70mm projection hardware has proven challenging. Few exhibitors are willing to shoulder the construction costs required to build the massive 1.43:1 screens necessary for true 70mm presentations.&lt;/p&gt;
&lt;h2 id=&#34;more-than-marketing-hype&#34;&gt;More Than Marketing Hype
&lt;/h2&gt;&lt;p&gt;Some critics have accused Nolan of format elitism, arguing that the scarcity of 70mm IMAX screenings is a cynical marketing tactic aimed at his devoted fanbase. But Pulliam-Moore&amp;rsquo;s report suggests otherwise — the difference between formats is genuinely transformative, not merely cosmetic.&lt;/p&gt;
&lt;p&gt;The article notes that Nolan&amp;rsquo;s use of 70mm IMAX cameras throughout the entire production — a first for any feature film — creates an immersive quality that most modern blockbusters simply lack. Whether it&amp;rsquo;s the claustrophobic tension inside the Trojan horse or the dizzying scale of the Laestrygonians, every frame is packed with visual information that IMAX&amp;rsquo;s expanded canvas brings to life.&lt;/p&gt;
&lt;h2 id=&#34;the-future-of-large-format-cinema&#34;&gt;The Future of Large-Format Cinema
&lt;/h2&gt;&lt;p&gt;If &lt;em&gt;The Odyssey&lt;/em&gt; performs well at the box office — and early indicators suggest it will — it could make a strong economic case for theater chains to invest in 70mm IMAX upgrades. But for now, the format remains a boutique experience reserved for a lucky few.&lt;/p&gt;
&lt;p&gt;As Pulliam-Moore puts it, &amp;ldquo;There aren&amp;rsquo;t that many other directors who could get people journeying across the country just to see one of their features. It also helps that the movie is actually worth seeing, especially in IMAX.&amp;rdquo;&lt;/p&gt;
&lt;p&gt;For those lucky enough to live near a 70mm IMAX theater, &lt;em&gt;The Odyssey&lt;/em&gt; is currently playing in select locations. For everyone else, even a standard IMAX screening — at 1.90:1 — still offers a dramatically better experience than the standard 35mm cut.&lt;/p&gt;
&lt;p&gt;&lt;em&gt;The Odyssey&lt;/em&gt; is now playing in theaters worldwide.&lt;/p&gt;
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        <title>Avengers: Doomsday Trailer Drops — Robert Downey Jr. Returns as Doctor Doom</title>
        <link>https://knowthe.tech/p/avengers-doomsday-trailer-drops-robert-downey-jr.-returns-as-doctor-doom/</link>
        <pubDate>Fri, 17 Jul 2026 00:00:00 +0000</pubDate>
        
        <guid>https://knowthe.tech/p/avengers-doomsday-trailer-drops-robert-downey-jr.-returns-as-doctor-doom/</guid>
        <description>&lt;img src="https://knowthe.tech/imgs/avengers-doomsday-trailer.jpg" alt="Featured image of post Avengers: Doomsday Trailer Drops — Robert Downey Jr. Returns as Doctor Doom" /&gt;&lt;p&gt;After months of teasing fans with glimpses of its massive ensemble cast, Marvel Studios has finally released the first proper trailer for &lt;strong&gt;Avengers: Doomsday&lt;/strong&gt; — and it is already sending shockwaves through the fandom.&lt;/p&gt;
&lt;p&gt;The trailer, which debuted online ahead of Marvel&amp;rsquo;s highly anticipated San Diego Comic-Con panel later this week, showcases what appears to be one of the most ambitious crossover events in superhero cinema history.&lt;/p&gt;
&lt;h2 id=&#34;robert-downey-jr-returns--as-doctor-doom&#34;&gt;Robert Downey Jr. Returns — As Doctor Doom
&lt;/h2&gt;&lt;p&gt;The biggest reveal in the trailer is undoubtedly Robert Downey Jr.&amp;rsquo;s return to the Marvel Cinematic Universe, this time as the iconic villain &lt;strong&gt;Doctor Doom&lt;/strong&gt;. Having previously portrayed Tony Stark / Iron Man across more than a decade of MCU films, Downey&amp;rsquo;s dramatic pivot to the role of Latveria&amp;rsquo;s monarch is the trailer&amp;rsquo;s centerpiece. Early footage shows Doctor Doom orchestrating chaos on a multiversal scale, with his presence drawing together heroes from across Marvel&amp;rsquo;s sprawling cinematic timeline.&lt;/p&gt;
&lt;h2 id=&#34;a-clash-of-teams--x-men-fantastic-four-and-new-avengers&#34;&gt;A Clash of Teams — X-Men, Fantastic Four, and New Avengers
&lt;/h2&gt;&lt;p&gt;Marvel&amp;rsquo;s &lt;em&gt;Doomsday&lt;/em&gt; appears to be less about a single team of heroes and more about the collision of multiple factions. The trailer teases several moments where different teams — the &lt;strong&gt;X-Men&lt;/strong&gt;, the &lt;strong&gt;Fantastic Four&lt;/strong&gt;, and the &lt;strong&gt;New Avengers&lt;/strong&gt; — find themselves at odds with one another.&lt;/p&gt;
&lt;p&gt;&lt;a class=&#34;link&#34; href=&#34;https://www.marvel.com/characters/thor&#34;  target=&#34;_blank&#34; rel=&#34;noopener&#34;
    &gt;Thor&lt;/a&gt; (Chris Hemsworth) emerges as perhaps the only hero who fully grasps the scale of the threat, seemingly trying to unite the squabbling groups against their common Latverian enemy. Meanwhile, Steve Rogers (Chris Evans) makes a return appearance, likely serving as the moral compass who ultimately brings everyone together.&lt;/p&gt;
&lt;h2 id=&#34;nostalgia-and-the-multiverse&#34;&gt;Nostalgia and the Multiverse
&lt;/h2&gt;&lt;p&gt;The trailer leans heavily into nostalgia for Marvel&amp;rsquo;s earlier &lt;em&gt;X-Men&lt;/em&gt; film series, with visual callbacks and character designs that echo Fox&amp;rsquo;s original superhero franchise. This aligns with Marvel Studios&amp;rsquo; ongoing strategy of weaving legacy characters and alternate-timeline variants into the primary MCU narrative through multiverse storytelling.&lt;/p&gt;
&lt;h2 id=&#34;comic-con-and-beyond&#34;&gt;Comic-Con and Beyond
&lt;/h2&gt;&lt;p&gt;Marvel is expected to reveal additional &lt;em&gt;Doomsday&lt;/em&gt; details during its San Diego Comic-Con presentation later this week, which will likely include deeper looks at the plot, additional cast announcements, and possibly a first look at the next Avengers installment.&lt;/p&gt;
&lt;h2 id=&#34;release-date-and-box-office-showdown&#34;&gt;Release Date and Box Office Showdown
&lt;/h2&gt;&lt;p&gt;&lt;strong&gt;Avengers: Doomsday&lt;/strong&gt; is scheduled to hit theaters on &lt;strong&gt;December 18, 2026&lt;/strong&gt; — the same day as &lt;a class=&#34;link&#34; href=&#34;https://www.dunemovie.com&#34;  target=&#34;_blank&#34; rel=&#34;noopener&#34;
    &gt;Dune: Part Three&lt;/a&gt;, setting up one of the most competitive box office weekends in recent memory. With its stacked cast, multiversal stakes, and the return of one of Hollywood&amp;rsquo;s biggest stars in a dramatically new role, &lt;em&gt;Doomsday&lt;/em&gt; is shaping up to be Marvel&amp;rsquo;s biggest event since &lt;em&gt;Avengers: Endgame&lt;/em&gt;.&lt;/p&gt;
&lt;p&gt;For the full original report and trailer breakdown, check out &lt;a class=&#34;link&#34; href=&#34;https://www.theverge.com/entertainment/967887/avengers-doomsday-trailer-marvel-release-date&#34;  target=&#34;_blank&#34; rel=&#34;noopener&#34;
    &gt;The Verge&amp;rsquo;s coverage&lt;/a&gt;.&lt;/p&gt;</description>
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