Meta is pushing its metaverse development team to dramatically accelerate their work pace by integrating artificial intelligence tools into every aspect of their workflow. In an internal memo, the company’s leadership set an ambitious target: achieve five times the current productivity levels through AI adoption.
Vishal Shah, Meta’s Vice President of Metaverse, issued a directive to employees emphasizing that AI should enable them to work at 5x speed—not merely 5 percent faster[1]. The message, titled “Metaverse AI4P: Think 5X, not 5%,” outlined Meta’s vision for transforming AI from an experimental tool into an essential component of daily operations.
Making AI a Workplace Habit
The initiative extends beyond engineering teams to encompass product managers, designers, and cross-functional partners. Shah’s vision calls for employees across all roles to leverage AI for building prototypes, fixing bugs, and expanding the boundaries of what’s achievable[1]. The goal is to compress feedback loops from weeks to hours, fundamentally changing how quickly the team can iterate on ideas.
“Our goal is simple yet audacious: make AI a habit, not a novelty,” Shah wrote in the internal message[1]. The company plans to prioritize training and adoption across all teams, ensuring AI tools become as natural to use as any standard workplace application.
Integration Across All Systems
Meta’s strategy involves embedding AI capabilities into every major codebase and workflow within the metaverse division. This comprehensive integration aims to eliminate bottlenecks that currently slow down development cycles[1]. The company envisions a future where any team member can rapidly prototype ideas regardless of their technical background.
High Stakes for Meta’s Metaverse Investment
This productivity push comes at a critical time for Meta’s metaverse ambitions. The company has spent tens of billions of dollars developing metaverse products since CEO Mark Zuckerberg rebranded Facebook to Meta, yet adoption among users remains relatively limited[1]. The pressure to demonstrate returns on this massive investment has intensified scrutiny on the metaverse division’s efficiency and output.
The mandate reflects broader industry trends where companies are increasingly turning to AI tools to accelerate development cycles and reduce costs. However, Meta’s aggressive 5x productivity target stands out as particularly ambitious, raising questions about whether such dramatic efficiency gains are realistically achievable.
Sources
- Meta Tells Workers Building Metaverse to Use AI to ‘Go 5x Faster’
- Metaverse team told to work ‘five times’ faster with AI