Meta Launches Standalone Vibes App for AI-Generated Videos
Meta is developing a standalone app for Vibes, its feed of AI-generated videos, as the social media giant doubles down on artificial intelligence as a core platform feature. The move signals Meta’s commitment to competing in the rapidly evolving AI-first social media landscape.
What Is Vibes?
Vibes was initially introduced as a feature within Meta’s AI app in September 2025. The feature allows users to prompt Meta AI to create short-form, TikTok-style vertical videos using natural language descriptions. Users can also remix existing videos by adding music, adjusting visuals, or combining elements to create new content.
According to Meta’s announcement, the feed displays AI-generated videos from creators and communities, becoming more personalized over time. Users can generate original videos, remix content they discover, and share creations directly to Facebook and Instagram.
Currently, Vibes runs on models from external AI labs, including Midjourney and Black Forest Labs.
Why a Standalone App?
The decision to break Vibes into its own dedicated application reflects strong early traction within the Meta AI app. Meta stated in a statement that the standalone app would “provide a more focused and immersive environment” and allow the company to expand functionality without cluttering the existing Meta AI interface.
“Following the strong early traction of Vibes within Meta AI, we are testing a standalone app to build on that momentum,” Meta said. “We’ve seen that users are increasingly leaning into the format to create, discover, and share AI-generated video with friends.”
Breaking Vibes into a separate app gives Meta freedom to develop features specifically optimized for video creation and discovery without compromising the broader Meta AI app experience.
Meta’s Broader AI Strategy
This move fits squarely within Meta’s larger artificial intelligence ambitions. During an October 2025 earnings call, Meta indicated plans to push more AI-generated images and videos into its recommendation algorithms across its platforms. The company believes AI-generated content will become the next major source of user engagement.
A dedicated Vibes app serves dual purposes: it functions as both a creation tool for users and a content pipeline feeding material into Meta’s broader recommendation systems.
Competition with OpenAI
Meta faces direct competition from OpenAI’s Sora app, which similarly generates AI videos from text prompts. OpenAI has continued iterating on Sora, adding features like character and pet cameos in videos and signing a deal with Disney to allow users to generate content with Disney characters.
Public Reception and “AI Slop”
The launch has proven controversial. The new feed was immediately met with widespread criticism, with many users labeling the content “AI slop”—a term referring to low-quality, mass-produced artificial intelligence content perceived as digital noise rather than genuine creativity.
Despite the mixed public reception, Meta reports that overall Meta AI usage has continued to grow since Vibes launched, though the company has not disclosed specific user numbers for the feature itself.
What’s Next
As Meta develops this standalone app, the company will likely evaluate community feedback to determine which features to prioritize. The success of the Vibes app will ultimately test whether users embrace AI video generation as a legitimate creative tool or dismiss it as another source of internet clutter. Meanwhile, AI-generated videos appear increasingly difficult to avoid across all platforms.
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