Meta has officially turned user complaints into a feature. The company announced Dear Algo, a new tool that gives Threads users direct control over their feed’s recommendation algorithm in real time.
How Dear Algo Works
Dear Algo operates through a simple interface: users write a public post beginning with “Dear Algo,” followed by a request about what they want to see more or less of in their feed. For example, a user might post “Dear Algo, show me more posts about cute cats” or “Dear Algo, stop showing me posts about sick pets.”
The algorithm then adjusts the feed based on the request for exactly three days, after which the preference expires. Users can delete requests early if they change their minds, and they can also adopt other users’ Dear Algo requests by reposting them to apply those preferences to their own feed.
From Meme to Official Feature
What makes Dear Algo particularly interesting is its origin story. Threads users have been complaining about the platform’s recommendation algorithm since its launch, and this turned into an unofficial meme where users jokingly addressed posts to “Dear Algo” requesting specific content changes. Meta noticed the trend and decided to formalize it.
“We think we can do a better job by going deep with individuals on what they want to see more and less of,” said Connor Hayes, Meta’s head of Threads, in announcing the feature.
Broader Context: Threads’ Growth and AI Strategy
Dear Algo arrives as Threads continues its impressive growth trajectory. The platform now has more than 400 million monthly active users, with time spent jumping 20% in the fourth quarter of 2025. Recent analytics show Threads has edged out X in daily mobile usage, and Meta recently launched advertising on the platform—a sign of serious business intent.
The feature also reflects Meta’s broader artificial intelligence ambitions. CEO Mark Zuckerberg has indicated the company is working on merging large language models with the recommendation systems powering Facebook, Instagram, Threads, and its ad network. Zuckerberg noted that current recommendation systems are “primitive compared to what will be possible soon.”
Where It’s Available
Dear Algo is currently rolling out to Threads users in the United States, United Kingdom, Australia, and New Zealand, with additional countries coming soon.