Meta has launched Muse Image, the first AI image generation model developed by its new Meta Superintelligence Labs, bringing advanced image creation and editing capabilities to the Meta AI app, Instagram, and WhatsApp across the United States.

What Is Muse Image?

Muse Image is Meta’s latest family of AI models, following the launch of Muse Spark earlier this year. According to Meta, the model uses “advanced reasoning to understand complex prompts, seamlessly blending multiple photos into high-quality creations.” It can generate images across a wide variety of formats and styles, and supports conversational prompts that let users refine their creations through natural language.

One standout feature is the model’s ability to generate functional QR codes and produce legible text within images — an area where many competing AI image generators still struggle.

Instagram Accounts As Prompts

The most attention-grabbing feature is the ability to use Instagram accounts directly as prompts. Tagging a friend’s Instagram account can incorporate their likeness into a generated image, similar to the viral interest OpenAI previously generated with its now-defunct Sora video app. Meta says the same privacy controls users have for photo reuse on Instagram apply to this feature.

Like Google’s Gemini, Meta is connecting its AI model to its ecosystem. Users can take a picture of their room and ask Meta AI to redecorate — the model can pull furniture listings from the web and Facebook Marketplace to create realistic mockups.

Instagram Stories and WhatsApp Integration

Muse Image is powering over 30 new effects for Instagram Stories, including a disposable camera filter and one simply called “Puffer.” A redesigned image editor interface lets users preview effects before applying them, or prompt an entirely custom edit if the built-in options don’t fit.

All image editing and generation capabilities also carry over to WhatsApp chats with Meta AI, making the feature accessible to billions of users through Meta’s messaging platform.

Pricing and Availability

Using Muse Image is free for “everyday creation,” according to Meta, with a paid Meta One subscription available for users who need more generations. Meta said limits could vary depending on factors like which service users access Muse Image from and their location. Once the free limit is reached, Meta prompts users to subscribe before their allotment resets.

What’s Next

Muse Image is available now in the US through the Meta AI app, Instagram, and WhatsApp, with more countries and Meta products to follow. Meta has also confirmed that a Muse Video model is in active development, signaling the company’s intent to compete across the full spectrum of generative media.