Tidal has unveiled a comprehensive policy on AI-generated music, drawing a firm line on how the streaming platform handles royalties for synthetic tracks. While the service won’t ban AI-made music outright, it will demonetize any content identified as 100 percent AI-generated, the company announced on its website.
The policy, which takes effect on July 15, marks one of the clearest stances yet from a major streaming platform on the rapidly growing wave of AI-produced songs. “Tidal’s priority is ensuring royalties go to original works directly produced, written, and performed by people,” the company stated. “We will therefore not knowingly attribute royalties to music we identify as wholly AI-generated.”
How Tidal’s AI Policy Works
Under the new rules, Tidal will allow AI-generated tracks to remain on the platform but will tag them so listeners know what they’re hearing. For now, the policy applies only to music that’s entirely AI-generated. However, Tidal said it plans to extend the AI-generated label to tracks that are “substantially AI-generated” once detection tools improve.
The streaming service said it will hold AI content to a “higher standard of content integrity.” Specifically, the policy prohibits AI-generated music that “exploits an individual’s or group’s music, name or likeness, deceives listeners, or diminishes the quality of our service.” Fraudulent activity such as suspicious streaming or upload behavior will also trigger enforcement.
A Growing Industry Trend
Tidal’s move follows similar actions by other streaming platforms grappling with the surge of AI-generated uploads. Earlier this year, Deezer reported that AI-generated songs made up nearly half of its daily uploads. The French streaming service allows only a small fraction of AI-made music on its platform and demonetizes the majority of those streams.
Spotify has taken a different approach with its “Verified by Spotify” badge, which signals that music is human-made and isn’t available for AI-generated tracks or personas. Unlike Tidal, Spotify hasn’t announced a blanket demonetization policy for AI music.
The Bigger Picture
Tidal’s policy walks a careful line. By not banning AI music outright, the platform avoids alienating creators who use AI as a tool in their workflow. But by cutting off royalties for fully AI-generated tracks, Tidal sends a clear message that human artistry remains the core of its business model.
The announcement comes as the music industry continues to wrestle with AI-generated “slop” flooding streaming platforms. With detection tools still imperfect, Tidal’s promise to tighten its policy over time suggests that the streaming industry’s stance on AI music will continue to evolve as rapidly as the technology itself.
As the July 15 rollout approaches, all eyes will be on how effectively Tidal can distinguish between human-created and AI-generated content — and whether other platforms follow suit with their own demonetization policies.