Hasbro has been cooking up some wild Transformers collaborations lately — NFL helmets that convert into football-throwing robots, an Evangelion-inspired mashup, a World Cup soccer ball bot, and plenty more. But the company’s latest partnership might be its silliest yet: a full-on crossover with the Scooby-Doo franchise.
Mysterious Prime and Automutt
Priced at $58, the set includes not one but two transforming figures. The iconic Mystery Machine (the groovy van driven by the Scooby gang) converts into a robot named Mysterious Prime, while an unassuming box of Scooby Snacks becomes a mechanical canine detective called Automutt.
The Mysterious Prime and Automutt figures — two iconic franchises, one delightfully goofy crossover.
On paper, the combination seems like it shouldn’t work. A panel van and a snack box turning into robots? Yet Hasbro has somehow pulled it off, creating surprisingly appealing figures that do justice to both franchises.
Attention to Detail
What really impresses is Hasbro’s attention to the little things. Mysterious Prime comes with four swappable heads inspired by each human member of Mystery Inc.:
- Fred with his signature orange ascot
- Daphne in her iconic purple
- Velma complete with a big visor representing her glasses
- Shaggy with his classic green T-shirt
There’s even a tiny plastic camera included to really drive home the team’s crime-solving nature.
Strategic Timing
While the crossover appeal between Transformers fans and Scooby-Doo enthusiasts might seem niche — both franchises were Saturday morning TV staples in the ’70s and ’80s — the timing of this release appears deliberate. It comes ahead of Netflix’s upcoming live-action Scooby-Doo series, which is slated to premiere sometime in 2027.
Pre-Order Details
For anyone who’s ever wanted a lovable Great Dane and a panel van that are “more than meets the eye,” this Transformers x Scooby-Doo collaboration is available for pre-order today. Shipments are expected to go out later this year around September 1.
The $58 price point makes it an accessible entry for collectors of either franchise, and the two-in-one design — both a van and a snack box that transform — offers genuinely good value for a crossover toy set.
More Than Meets the Eye
Hasbro’s willingness to get creative with the Transformers brand continues to pay off. From sports partnerships to anime crossovers and now cartoon classics, the line between “silly” and “brilliant” has rarely been this blurred. Whether you’re a die-hard Transformers collector, a Scooby-Doo fan, or just someone who appreciates a good novelty toy, Mysterious Prime and Automutt might be the most fun you’ll have with a transforming figure all year.
Pre-orders are available now through major toy retailers and Hasbro Pulse.